The search for online information has grown to be an increasingly dynamic and competitive marketplace during the past 3 years. Global heavyweights like http://www.google.com, http://www.yahoo.com, and http://www.msn.com are backed by massive resources, making it almost impossible for new companies to even make an effort to compete. It would seem for new start directories it is just about impossible to aim for the “catch all” approach, as there are simply bigger companies out there with larger budgets – who will dominate the market for a long time. However, you can still find numerous revolutionary directories evolving which are capable of surviving in this ultra-competitive landscape. The key to this survival is without a doubt focusing upon a niche and making sure your site stands out from others.
When conducting a web search, users possess the choice between search engines and directories. Directories are generally categorised by webmasters or a team of subject experts – including the directory http://dmoz.com. When you use such a directory, the consumer has got the option to either type anything to facilitate searching through the Yell Alternatives, or they could select a subject heading, as an example “travel”. After simply clicking this category, users are up against lists of countless subtopics such as “hotels” which will then be further divided into geographic regions, then the individual hotel names.
On the other hand, a search engine uses automated programs called robots or spiders to search through its database of websites. The consumer types a query into a provided dialog box by means of a keyword, or string of keywords. The search engine then uses the robots to follow links and indexes of numerous websites to be able to form an organised set of results in the user’s browser. The world’s most favored search engine, Google, currently includes a database of 8,058,044,651 web pages.
With this colossal searching power, it is amazing that any directories are capable of surviving up against the heavyweight search engine listings. The answer is perhaps to avoid seeking to compete to start with. As an example, when a local directory run by people acquainted with a location is marketed properly, this will offer an actual service for users, as one in the main problems individuals have with search engine listings is the difficulty in finding local services relevant to them.
Usually this issue comes from too little comprehension of using search engine listings correctly. The majority of surfers searching the web for products/services will expect to locate a local supplier simply by typing a generalised term, and after that cannot realize why they are up against 300,000 results – a few of which are located in an international country. This is when a regional directory can offer more relevant results, with no searching knowledge required to make best use of the larger directories, and hopefully provide the information anyone needed. Instead of conducting a basic search, users are guided in depth through the categories.
One new directory which can be getting a very innovative method of the market place is definitely the-best-of.com ( http://www.thebestof.co.uk/ ) which promotes itself being a “UK directory run by local people for local people”. The concept is that individual men and women will control a geographical area which they know well and provide users using their “local knowledge” on local businesses and services. Although still in the early stages, this is an demonstration of a directory which has found a distinct segment in terms of the service it gives you and isn’t seeking to tackle the big global players – a strategy which includes destroyed many directories before they have even started.
It is perhaps due to this market gap that Google has launched the beta version of “Google Local”. Google Local’s results are a combination of using business-directory information from third-party providers and integrating it with information regarding individual businesses from Google’s existing database of website information.
When you use this new service, users type both product they are looking for and their geographic location. Results are then displayed in three columns, including business name, address, and URL (if relevant). Simply clicking djtppc connect to a company name displays an organization reference page with details about the organization, a map, some control to get driving directions, and Web pages related to the organization seen in Google’s main index. The new service even offers a college degree of personalisation, allowing users to specify a home location, which can be stored on the cookie set by Google.
Overall, it appears that that the ways and means we hunt for information on the web is placed to continuously evolve over the coming years. This landscape is almost certainly likely to be dominated by the big players like Google and Yahoo. However, it really is clear that as long as you possess a quality, comprehensive directory that doesn’t cast its net too wide then it is possible to survive and also compete in this dynamic marketplace.