Social Network, and Facebook in particular, has evolved the way you can advertise your business, access new business and engage with customers. In fact, a Facebook Page for your enterprise is an excellent approach to increase awareness of your company and communicate with your prospects and initiate conversations and build relationships.
But what if your Facebook business page doesn’t have several ‘likes’ despite promoting it for all your pals?
There are 2 options yet most business owners understand only one.
Your first choice is to invest your time and energy into Facebook by posting on your Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts and/or your friends ‘Wall’. It is possible to ‘tag’ other business’s Pages plus a host of other time-consuming activities to improve your number of ‘likers’.
Social Media is basically TIME vs MONEY. Should you only have time then you’ll have to spend the 5 approximately hours per week doing the suggestions above activities and hope it results in a rise in your variety of Likers (aka ‘Fans’) on your own Facebook Page.
In case you have MONEY but bit of time then you’ll enjoy this article as we’ll be discussing the significance of running Facebook PPC (Pay Per Click) ads to market your Facebook Page to increase your quantity of Likers.
The great thing of Facebook Ads is that you only get charged when someone actually ‘clicks’ on your ad. You place the ad on Facebook free of charge and just when someone clicks your ad will you be charged. The amount you pay ‘per click’ is based on several factors including how specific your ad targets a particular demographic along with the category your Facebook Page is listed within (e.g. ‘Local Business’).
You are able to set a daily budget of less than five dollars to ensure you limit your invest in advertising to suit your budget.
What are Facebook Ads? You’ve without doubt seen those ads running on the side of varied Facebook pages, asking you to ‘like’ a particular product or site, and telling you what percentage of your pals like exactly the same thing. They are Facebook ads and they are the real key to promoting your company and encouraging many people to like your page. Facebook ads enable you to market your business to more and more people than in the past and on top of that, you can set your own budget and timeframe to make the ads work for you.
Why would you use Facebook Ads? One of the largest advantages of using Facebook ads in your social networking marketing is that you can to promote your small business to some large population group for much less than you would probably if you were to launch a campaign through another type of media such as print, radio or TV. For under $100 you may create an ad campaign that specifically targets the country, city, gender and age group of your potential audience. Your ads could be set to operate as long as you want and have the possibility to reach tens of thousands of people.
How could it work for you? Just like all marketing campaigns, you need to have a plan before you start. Facebook ads serve two primary purposes in terms of promoting your Facebook Page.
1. Build your quantity of ‘Likers’
2. Promote a certain product/service or offer to produce leads and/or sales.
In the following paragraphs we’re mainly worried about building your variety of ‘likers’.
One of the best features of a Facebook ad is the control you might have over it. You may set the parameters to focus on your prospects and clients and can also set your ad to focus on friends of fans, existing fans or people who aren’t already fans of your own Page. Based on the nature of your own campaign determines which of such settings you’ll select through the setup of the ad itself.
Using Facebook ads to focus on a whole new market is a wonderful way to test the waters, especially should you be looking to interrupt in to a new market. Setting your ad for a new city, region, state or country and tracking the quantity of ‘likes’ you get loiinv with other valuable statistics may help you determine if your campaign is effective based upon your initial plan.
Like other kinds of marketing, Facebook has got the potential to improve your business and reach customers directly and affordably. Given the ability of social media marketing to promote your business and keep you in touch with your prospects and clients, it makes sense to utilise it whenever possible. Should you be looking to market your small business and increase the amount of ‘likes’ on your own business’ Facebook page, then this Facebook ad campaign may be the answer for you personally.