Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new brand name and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Read The Full Info Here into its own TikTok app today. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which were updated with a new interface but still retains the core feature of both apps: short-form videos up to 15 seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger strategy to break into the US market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, based on a report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned through the platform due to her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, while others are debating the best way to identify themselves moving forward: musically has become “tik tok” having said that i will almost always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok will likely be missing an essential part of the Musical.ly history, that was built on teens lip-syncing and dancing to music. All of the features to create karaoke videos remain there, but rebranding the app with a brand new name and forcing the existing Musical.ly users to migrate to an alternative platform is really a move that may alienate the original community. It’ll be up to the teens to determine whether TikTok’s popularity in China will translate to success in the united states.
The brand new app will retain the most popular attributes of both platforms and existing users will have their account, content and fan base automatically migrated to the new TikTok app, that will have a new brand name and interface. The newest app includes upgrades for instance a “reaction” feature that allows users to react to friends’ videos straight from the cell phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a brand new milestone of 100 million monthly active users and we are excited to enter into a whole new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit because of the shared mission of both experiences – to create a community where everyone can be a creator.”
TikTok is a short-video sharing platform where users can watch and create quick videos using music, stickers and animations as effects. It had been probably the most downloaded non-game app within the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will always be as a stand-alone app.
Along with the new app, TikTok is launching a series of new creator programmes to supply users with technical support, performance insights and assistance with growth strategy. It is also launching a new safety centre, “to build an online experience that feels safe and welcoming,” according to the statement.
Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users have more than tripled the time they spend watching short videos in the last year, based on the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for brief video apps in China, where Douyin competes along with other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to safeguard minors.